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Brewing Startup

04 / Playbook

The founder & investor playbook.

Plain-language guides to the working parts of a company. Each one is written to be used the same week you read it.

  1. 01 / 6 minPlaceholderFundraising BasicsHow a funding round actually works, from first conversation to money in the bank.Read the playbook
  2. 02 / 6 minPlaceholderPitchingWhat belongs in a pitch, what does not, and how to tell the story in ten minutes.Read the playbook
  3. 03 / 6 minPlaceholderStartup FinanceRunway, burn and the handful of numbers every founder should know cold.Read the playbook
  4. 04 / 6 minPlaceholderBusiness ModelsHow companies make money, and how to tell whether yours can.Read the playbook
  5. 05 / 6 minPlaceholderCustomer AcquisitionFinding the first hundred customers before you have a marketing budget.Read the playbook
  6. 06 / 6 minPlaceholderProduct / MVPDeciding what to build first and what to leave out.Read the playbook
  7. 07 / 6 minPlaceholderHiringMaking the first hires when you cannot yet match market salaries.Read the playbook
  8. 08 / 6 minPlaceholderValuation ConceptsWhat valuation means, how it is discussed, and what it does not tell you.Read the playbook
  9. 09 / 6 minPlaceholderFounder–Investor RelationshipsWorking with investors after the round closes.Read the playbook